2.4 We do it too! Anthropologists as Cultural Participants

The armchair approach as a way to study culture changed when scholars such as Bronislaw Malinowski, Alfred Radcliffe-Brown, Franz Boas, and Margaret Mead took to the field and studied by being participants and observers. As they did, fieldwork became the most important tool anthropologists used to understand the “complex whole” of culture.

Bronislaw Malinowski, a Polish anthropologist, was greatly influenced by the work of Frazer. However, unlike the armchair anthropology approach Frazer used in writing The Golden Bough, Malinowski used more innovative ethnographic techniques, and his fieldwork took him off the veranda to study different cultures. The off-the-veranda approach is different from armchair anthropology because it includes active participant-observation: traveling to a location, living among people, and observing their day-to-day lives. What happened when Malinowski came off the veranda? The Argonauts of the Western Pacific (1922) was considered the first modern ethnography and redefined the approach to fieldwork. This book is part of Malinowski’s trilogy on the Trobriand Islanders. Malinowski lived with them and observed life in their villages. By living among the islanders, Malinowski was able to learn about their social life, food and shelter, sexual behaviors, community economics, patterns of kinship, and family.[1]

Malinowski went “native” to some extent during his fieldwork with the Trobriand Islanders. Going native means to become fully integrated into a cultural group: taking leadership positions and assuming key roles in society; entering into a marriage or spousal contract; exploring sexuality or fully participating in rituals. When an anthropologist goes native, the anthropologist is personally involved with locals.

In The Argonauts of the Western Pacific, Malinowski suggested that other anthropologists should “grasp the native’s point of view, his relations to life, to realize his vision of his world.”[2] However, as we will see later in this chapter, Malinowski’s practice of going native presented problems from an ethical point of view. Participant-observation is a method to gather ethnographic data, but going native places both the anthropologist and the culture group at risk by blurring the lines on both sides of the relationship.

Quick Reading Check: What is participant observation? How does this research methodology teach us about culture? How is it different from “going native”?


  1. The film Bronislaw Malinowski: Off the Veranda, (Films Media Group, 1986) further describes Malinowski’s research practices.
  2. Bronislaw Malinowski. Argonauts of the Western Pacific (London: Routledge & Keegan Paul, 1922), 290.
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Shared Voices: An Introduction to Cultural Anthropology [Revised Edition] Copyright © 2024 by Vanessa Martinez and Demetrios Brellas is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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