The American Motion Picture Industry and Big Data
Chapter Written by Brendan Smith
Learning Objectives
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Explain how big data has transformed the film industry, particularly in predicting box-office success and targeting marketing campaigns.
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Gain an understanding of the ethical and equity considerations associated with using big data in the film industry, including the potential for data bias and underrepresentation of certain groups.
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Identify the advantages and limitations of using big data in various stages of film production and distribution, from pre-production to post-release analysis.
