Book Title: Introduction to Communication and Media Studies
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Book Description: This textbook examines communication and media studies, covering key communication theories and illustrating how to develop information and media literacy through critical thinking and rhetorical analysis. It also discusses the historical evolution and impact of mass media until the present day.
Contents
Book Information
Book Description
Introduction to Communication and Media Studies is an in-depth exploration of how communication shapes our world. This book traces the historical evolution of media, from the early days of the printing press to today’s digital age, examining key developments such as the telegraph, radio, television, and the internet. It also covers critical theories that explain media’s impact on society, including the effects of advertising, the role of public relations, and the emergence of social media as a powerful force in modern communication. Chapters on media literacy, critical thinking, and rhetorical analysis help students develop critical skills for understanding and analyzing media messages.
License
Introduction to Communication and Media Studies Copyright © 2024 by J.J. Sylvia, IV is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Subject
Film, television, radio and performing arts genres
Metadata
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Introduction to Communication and Media Studies Copyright © 2024 by J.J. Sylvia, IV is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Chapter 1:
This chapter remixes content from two other works: 1) “Introduction to Communication Studies,” chapter 1 from the book A Primer on Communication Studies (v. 1.0). This chapter is licensed under a Creative Commons by-nc-sa 3.0 license. Normally, the author and publisher would be credited here. However, the publisher has asked for the customary Creative Commons attribution to the original publisher, authors, title, and book URL to be removed. Additionally, per the publisher’s request, their name has been removed in some passages. More information is available on this project’s attribution page. 2) Theories of Communication by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.J.J. Sylvia IV updated the images in the chapter to comply with Creative Commons licensing, added Learning Objectives, Key Takeaways, and Exercises where not previously available, and included information about connections to my local campus. Expanded the section on Marshall McLuhan. References were re-formatted. Image captions were updated for accessibility.
Chapter 2:
This chapter remixes material from two sources: 1) Media, Society, Culture and You by Mark Poepsel is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted. 2) Theories of Communication by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.J.J. Sylvia IV updated the images in the chapter to comply with Creative Commons licensing, added Learning Objectives, Key Takeaways, and Exercises where not previously available, and included information about connections to my campus. References were re-formatted. Image captions were updated for accessibility.
An anonymous student updated statistics about newspaper subscriptions through 2020 and added a section on AI-generated content.
Chapter 3:
This chapter remixes material from two sources: 1) Media, Society, Culture and You by Mark Poepsel is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted. 2) Theories of Communication by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.J.J. Sylvia IV updated the images in the chapter to comply with Creative Commons licensing, added Learning Objectives, Key Takeaways, and Exercises where not previously available. References were re-formatted. Text captions were updated for accessibility.
Section on Social Media Literacy added by an anonymous student.
Chapter 4:
This chapter has been adapted from 7. Reasoning and is shared under a CC BY-NC 4.0 license and was authored, remixed, and/or curated by Jim Marteney (ASCCC Open Educational Resources Initiative (OERI).J.J. Sylvia IV updated some images to comply with Creative Commons licensing, added Learning Objectives, Key Takeaways, and Exercises, for each section, as well as extended practice section at the end of the chapter. Added case studies. References were re-formatted. Image captions were updated for accessibility.
Chapter 5:
This chapter adapted from Diving into Rhetoric Copyright © 2020 by Karen Palmer is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted. Her content is slightly adapted from 1) “Rhetorical Analysis” by Elizabeth Browning and licensed under CC BY 4.0. 2) The Silva Rhetoricae licensed under CC BY 3.0.J.J. Sylvia IV updated some images to comply with Creative Commons licensing, added Learning Objectives, Key Takeaways, and Exercises, for each section, as well as extended practice section at the end of the chapter. I added connections to media literacy. I have also included information about connections to my local campus. References were re-formatted. Image captions were updated for accessibility.
The case study from the following paper was also integrated into the chapter: Studying political disputes: A rhetorical perspective and a case study by Sophia Hatzisavvidou. CC BY-NC 4.0. Spelling was Americanized.
Student Frederick Hunter made updates throughout the chapter to examples.
Chapter 6:
This chapter adapted from Diving into Rhetoric Copyright © 2020 by Karen Palmer is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.J.J. Sylvia IV updated some images to comply with Creative Commons licensing and added Learning Objectives, Key Takeaways, and Exercises, for each section. References were re-formatted. Image captions were updated for accessibility.
A case study has been incorporated into the chapter based on the following paper: Tracking Memes in the Wild: Visual Rhetoric and Image Circulation in Environmental Communication. By Madison Jones, Aaron Beveridge, Julian R. Garrison, Abbey Greene, and Hannah MacDonald. Front. Commun., 09 June 2022. Sec. Science and Environmental Communication. Volume 7 – 2022 | https://doi.org/10.3389/fcomm.2022.883278. CC BY 4.0.
Chapter 7:
Adapted from Theories of Communication by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.J.J. Sylvia IV updated images to comply with Creative Commons licensing, added original images, and in some cases slightly modified Learning Objectives, Key Takeaways, and Exercises for each section. References were re-formatted. Image captions were updated for accessibility.
Chapter 8:
This is an original chapter by J.J. Sylvia IV. CC BY-NC-SA 4.0Chapter 9:
Adapted from Theories of Communication by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.J.J. Sylvia IV updated images to comply with Creative Commons licensing, added original images, and in some cases slightly modified Learning Objectives, Key Takeaways, and Exercises for each section. I have also included information about connections to my local campus. References were re-formatted. Image captions were updated for accessibility.
A section on the Media System in Germany was added by an anonymous student.
Chapter 10:
This chapter remixes material from two sources: 1) Media, Society, Culture and You by Mark Poepsel is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted. 2) Theories of Communication by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.J.J. Sylvia IV updated images to comply with Creative Commons licensing, added original images, and in some cases added or slightly modified Learning Objectives, Key Takeaways, and Exercises for each section. I have also included information about connections to my local campus. References were re-formatted. Image captions were updated for accessibility.
Chapter 11:
This chapter remixes material from two sources: 1) Media, Society, Culture and You by Mark Poepsel is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted. 2) Theories of Communication by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.J.J. Sylvia IV updated images to comply with Creative Commons licensing, added original images, and in some cases added or slightly modified Learning Objectives, Key Takeaways, and Exercises for each section. I have also included information about connections to my local campus. References were re-formatted. Image captions were updated for accessibility.
Chapter 12:
This chapter remixes material from two sources: 1) Media, Society, Culture and You by Mark Poepsel is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted. 2) Theories of Communication by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.J.J. Sylvia IV updated images to comply with Creative Commons licensing, added original images, and in some cases added or slightly modified Learning Objectives, Key Takeaways, and Exercises for each section. I have added links to digitizations of phonograph recordings. I have also included information about connections to my local campus. References were re-formatted. Image captions were updated for accessibility.
Student Rika Nakano added a section on Kpop music from the 2010s to 2020s.
Chapter 13:
This chapter remixes material from two sources: 1) Media, Society, Culture and You by Mark Poepsel is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted. 2) Theories of Communication by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.A section on WANN was added. J.J. Sylvia IV updated images to comply with Creative Commons licensing, added original images, and in some cases added or slightly modified Learning Objectives, Key Takeaways, and Exercises for each section. I have also included information about connections to my local campus. References were re-formatted. Image captions were updated for accessibility.
An anonymous student created a video about the history of radio that was linked in the chapter.
Chapter 14:
This chapter remixes material from two sources: 1) Media, Society, Culture and You by Mark Poepsel is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted. 2) Theories of Communication by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.J.J. Sylvia IV updated images to comply with Creative Commons licensing, added original images, and in some cases added or slightly modified Learning Objectives, Key Takeaways, and Exercises for each section. I have also included information about connections to my local campus. References were re-formatted. Image captions were updated for accessibility.
Student Nolan Carey made edits, corrections, and updates through section 14.1.
Student Nicky Romano substantially extended the section on The Rise of Nintendo, including interviews with Dr. Sam Tobin.
An anonymous student added sections on Consoles in the 2010s and beyond and COVID-19 and online gaming
Student Gavin Nathaniel Bayer added a section on Piracy, Live-Service, and the Software They War Over.
Chapter 15:
This chapter remixes material from two sources: 1) Media, Society, Culture and You by Mark Poepsel is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted. 2) Theories of Communication by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.J.J. Sylvia IV updated images to comply with Creative Commons licensing, added original images, and in some cases added or slightly modified Learning Objectives, Key Takeaways, and Exercises for each section. I have also included information about connections to my local campus. References were re-formatted. Image captions were updated for accessibility.
An anonymous student contributed a case study on Budweiser’s Branding.
Chapter 16:
This chapter remixes material from two sources: 1) Media, Society, Culture and You by Mark Poepsel is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted. 2) Theories of Communication by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.J.J. Sylvia IV updated images to comply with Creative Commons licensing, added original images, and in some cases added or slightly modified Learning Objectives, Key Takeaways, and Exercises for each section. I have also included information about connections to my local campus. References were re-formatted. Image captions were updated for accessibility.
Student Maggie Serratore added a section on Image and Video Sharing.
Chapter 17:
This chapter adapts material from Theories of Communication by [Author removed at the request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.J.J. Sylvia IV updated images to comply with Creative Commons licensing, added original images, and in some cases added or slightly modified Learning Objectives, Key Takeaways, and Exercises for each section. I have also included information about connections to my local campus. References were re-formatted. Image captions were updated for accessibility.
Student Connor Novack made edits throughout section 17.1.
Chapter 18:
This is an original chapter by J.J. Sylvia IV. CC BY-NC-SA 4.0