Chapter 13: Radio Broadcasting, Podcasting, and Superbug Media

The Golden Age of Radio occurred during the 1930s-1950s, as it provided an inexpensive source of entertainment during the Great Depression. The ability to broadcast live created a heightened sense of immediacy and greater emotional connection with audiences, who tuned in for coverage of breaking news. Moreover, radio contributed to the rise of national music stars and the dissemination of regional music styles to a broader audience, influencing both modern music and television programming. Politically, radio underwent significant changes too, especially with regulations like the Fairness Doctrine, which shaped political broadcasting until its repeal in 1987, subsequently fostering a surge in AM talk radio and the emergence of prominent political commentators.

The concept of “superbug media” highlights how media products can survive and thrive by being persistent, adaptive, independent, niche-focused, and symbiotic. The rise of podcasting is particularly noteworthy; what often starts as a passion project can grow into a powerful media presence. However, this shift towards Internet broadcasting and podcasting introduces complex ethical and legal issues, including those related to royalties, licensing, and the broader social implications of content. These developments require a deep and nuanced understanding of the media landscape, challenging both creators and consumers to adapt to the ever-changing dynamics of radio.