4.2 Fallacies

Learning Objectives

  • Students will be able to identify and differentiate between various types of logical fallacies, such as False Dilemma, Appeal to Emotion, Non-sequitur, Slippery Slope, Ad Hominem, Hasty Generalization, Circular Reasoning, and Appeal to Ignorance, and understand how they can appear in everyday argumentation.
  • Students will develop the critical thinking skills necessary to recognize when fallacies are being used intentionally or unintentionally in arguments, and how to avoid adopting erroneous conclusions based on fallacious reasoning.
  • Students will understand the significance of logical appeals in persuasion and communication, recognizing that high-quality evidence must be paired with sound reasoning to create effective and logical arguments, and apply this understanding to analyze and evaluate the logic in others’ presentations.

A fallacy is an error in reasoning. A fallacy indicates there is a problem with the logic of deductive or inductive reasoning. This differs from a factual error, which is simply being wrong about the facts. To be more specific, a fallacy is an “argument” in which the premises given for the conclusion do not provide the needed degree of support.

A fallacy is a mistake in the way that the final conclusion of the argument, or any intermediate conclusions, are logically related to their supporting premises. When there is a fallacy in an argument, the argument is said to be unsound or invalid

The presence of a logical fallacy in an argument does not necessarily imply anything about the argument’s premises or its conclusion. Both may actually be correct, but the argument is still invalid because the conclusion does not follow from the premises using the inference principles of the argument.

Recognizing fallacies is often difficult, and indeed fallacious arguments often persuade their intended audience. Detecting and avoiding fallacious reasoning will at least prevent adoption of some erroneous conclusions.

Types of Fallacies

Fallacies are usually recognized in isolation, but woven into the context of an argument they may pass unnoticed, unless the critical thinker is on guard against them. Some advocates openly use fallacies in order to exploit an unknowing audience, but many times we use fallacies unintentionally. Many fallacies exist. Here is a few of the most common ones used in everyday argumentation.

False Dilemma: The False Dilemma fallacy occurs when an argument offers a false range of choices and requires that you pick one of them. Usually, the False Dilemma fallacy takes this form: Either A or B is true. If A is not true, then B is true. “Either you love me or hate me.” The range is false because there may be other, unstated choices which would only serve to undermine the original argument. If you agree to pick one of those choices, you accept the premise that those choices are indeed the only ones possible. Seeing something as “black and white” is an example of a false dilemma.

Appeal to Emotion: This fallacy is committed when someone manipulates peoples’ emotions in order to get them to accept a claim. More formally, this sort of “reasoning” involves the substitution of various means of producing strong emotions in place of evidence for a claim. Here the attempt is to transfer a positive emotion you have on one thing to the object or belief that is being argued.

This sort of “reasoning” is very common in politics and it serves as the basis for a large portion of modern advertising. Most political speeches are aimed at generating feelings in people, so that these feelings will get them to vote or act a certain way. How many times will you see pictures of American flags in a political commercial? The flag and other traditional images are aimed at getting the audience emotionally involved. In the case of advertising, the commercials are aimed at evoking emotions that will influence people to buy certain products. Beer commercials frequently include people at parties to get the potential consumers excited about the product. In many cases, such speeches and commercials are notoriously free of real evidence.

Non-sequitur: The phrase “non-sequitur” is Latin for “it does not follow.” If an inference is made that does not logically follow from the premises of the preceding argument, then the inference is a non-sequitur. For example, “I am wearing my lucky hat today, nothing can go wrong.” Though the term “non-sequitur” can be used broadly as an informal fallacy to describe any unwarranted conclusion, it is most often used when a statement openly contradicts itself and just makes no sense.

Slippery Slope: This fallacy reduces an argument to absurdity by extending it beyond its reasonable limits. This is an abuse of causal reasoning by trying to link events that normally have very little to do with each other. For example: legalizing marijuana will lead to the legalization of cocaine. If you legalize cocaine, you’ll be able to buy crack and every other drug at your local 7-11. In this argument, it is asserted that the legalization of marijuana will eventually lead to purchasing crack at local 7-11’s. Once one accepts the legalization of marijuana, then one is assumed to be on the slippery slope towards the legalization and availability of every other drug. In a Slippery Slope argument, you suggest that a series of events will occur leading to an undesirable conclusion instead of just one step as in Causal Reasoning.

Ad Hominem: Translated from Latin to English, “Ad Hominem” means “against the man” or “against the person.” An ad hominem fallacy consists of saying that someone’s argument is wrong purely because of something about the person rather than about the argument itself. You will hear people on the radio and television dismiss comments by people they label as a conservative or a liberal, just because of how they label that person. Merely insulting another person or questioning the credibility of someone does not necessarily constitute an ad hominem fallacy. For this fallacy to exist it must be clear that the purpose of the characterization is to discredit the person offering the argument, in an attempt to invite others to then discount his or her arguments.

The Ad Hominem fallacy was employed by those who wanted to silence 16-year-old Climate Change activist Greta Thunberg. Those who disagreed with her argued that she should be ignored as she is just a child.

Hasty Generalization: This fallacy occurs when an arguer bases a conclusion on too few examples that are not necessarily typical of the conclusion being made. For instance, “My two boyfriends have never shown any concern for my feelings. Therefore, all men are insensitive, selfish, and emotionally uncaring.” Or, “I read about this man who got worms from eating sushi. I always knew that sushi was not good to eat.” Without more examples, these arguments can be considered fallacies.

Circular Reasoning: The fallacy of circular reasoning is the assertion or repeated assertion of a conclusion, without giving reasons in its support. In other words, supporting a premise with a premise, instead of a conclusion. It may imply that the conclusion is self-evident or rephrase the conclusion to sound like a reason. Circular reasoning creates an illusion of support by simply asserting its conclusion as though it were a reason, or by reasserting the same claim in different words. For example, “Kerosene is combustible; therefore, it burns.” Or, “George Clooney is the best actor we have ever had, because he is the greatest actor of all time.”

Appeal to Ignorance: In this fallacy, the arguer claims that something is valid only because it hasn’t been proven false. This fallacy errs by trying to make this argument in a context in which the burden of proof falls on the arguer to show that his or her position is actually accurate, not just that it has not yet been shown false. The argument mistakes lack of evidence for evidence to the contrary. In effect, the argument says, “No one knows it is accurate. Therefore, it is false.” For example, “There is no proof that hand gun legislation will reduce crime. Therefore, outlawing handguns would be a futile gesture.” Or, “We have no evidence that God doesn’t exist, therefore, God must exist.” Ignorance about something says nothing about its existence or non-existence.

Plato and a Platypus Walk into a Bar

In their book Plato and a Platypus Walk into a Bar, authors Thomas Cathcart and Daniel Klein, illustrate logical principles and fallacies using classic jokes. For example, to illustrate the fallacy of post hoc ergo propter hoc, they use the following:

“In general, we’re deceived by post hoc ergo propter hoc because we fail to notice that there’s another cause at work.

A New York boy is being led through the swamps of Louisiana by his cousin. ‘Is it true that an alligator won’t attack you if you carry a flashlight?’ asks the city boy.

His cousin replies, ‘Depends on how fast you carry the flashlight.’

The city boy saw the flashlight as a propter when it was only a prop.”[1]

Bandwagon: The name “bandwagon fallacy” comes from the phrase “jump on the bandwagon” or “climb on the bandwagon” a bandwagon being a wagon big enough to hold a band of musicians. In past political campaigns, candidates would ride a bandwagon through town, and people would show support for the candidate by climbing aboard the wagon. The phrase has come to refer to joining a cause because of its popularity. For example, trying to convince you that you should do something because everyone else is doing it, is a bandwagon fallacy. “Everybody is buying a Tesla car, so should you.”

Post hoc ergo propter hoc: The post hoc ergo propter hoc, “after this, therefore because of this,” fallacy is based upon the mistaken notion that simply because one thing happens after another, the first event was a cause of the second event. Post hoc reasoning is the basis for many superstitions and erroneous beliefs.

For example, California earthquakes always happen after unusual weather patterns. Or, a film studio released a blockbuster hit after hiring a new marketing team, so the marketing team must be solely responsible for the film’s success. Or, I wore my Packers shirt and my Packers team won. I now wear my Packers shirt for every game. These are all, post hoc ergo propter hoc fallacies

Appeal to Pity: With this fallacy, the arguer tries to get people to agree with his or her conclusion by evoking pity and sympathy either with the situation or with the situation of some third party. By appealing to people’s ability to sympathize with others, a powerful emotive force can be created. Unfortunately, however serious another person’s problems are, that does not automatically make their claims any more logical. My sympathy for that situation does not create a reasonable basis for believing his or her claims. For example, “I really need this job since my grandmother is sick” or “I should receive an ‘A’ in this class. After all, if I don’t get an ‘A’ I won’t get the scholarship that I need.” These appeals evoke emotions, but are not necessarily logical.

Straw-Man Fallacy: The arguer attacks an argument that is different from, and usually weaker than, the opposition’s best argument. To distort or misrepresent an argument one is trying to refute is called the straw man fallacy. In a straw man fallacy, the opponents argument is distorted, misquoted, exaggerated, misrepresented or simply made up. This makes the argument easier to defeat, and can also be used to make opponents look like ignorant extremists. The refutation may appear to be a good one to someone unfamiliar with the original argument.

Logical fallacies are errors of reasoning, errors which may be recognized and corrected by critical thinkers. Fallacies may be created unintentionally, or they may be created intentionally in order to deceive other people. The vast majority of the commonly identified fallacies involve arguments, although some involve explanations, or definitions, or other products of reasoning. Sometimes the term fallacy is used even more broadly to indicate any false belief or cause of a false belief. A fallacy is an argument that sometimes fools human reasoning, but is not logically valid.

In his book, PERSUASION: THEORY AND PRACTICE, Kenneth Anderson writes,

“Logical appeals are powerful forces in persuasion. However, logic alone is rarely sufficient to yield persuasion. Desires and needs of receivers affect and determine what they will accept as logical demonstration. Thus, it is possible for one person to report that he or she is convinced by the logic used while another person remains horrified at the lack of logic presented.”[2]

You can have high quality evidence, but lead to incorrect conclusions because your argument has poor reasoning. You always want to create the “soundest” or most logical argument possible. And you also want to examine the logic of others’ presentations to determine what fallacies might be evident.

Case Study Social Media and Conspiracy Theories – The Role of Fallacious Reasoning

QAnon and the “Satan-Worshiping Elites”

Source: NPR[3]

Summary: QAnon, a conspiracy theory that gained traction during the Trump administration, posits that Satan-worshiping elites in a secret pedophile cabal are killing babies and drinking their blood. The theory also claims that Democrats stole the election from former President Donald Trump and that the people who broke into the U.S. Capitol on Jan. 6 were actually undercover members of the left-wing Antifa.

Fallacies Observed:

  • False Authority: The theory often cites unnamed “insiders” or “experts” who supposedly have access to classified information.
  • Confirmation Bias: People who already distrust the government or mainstream media are more likely to believe these theories.
  • Circular Reasoning: The theory is often supported by other conspiracy theories, creating a loop that is hard to break.
  • Ad Hominem: The theory targets specific groups or individuals as evil without providing concrete evidence.

Conclusion

The QAnon conspiracy theory is a stark example of how logical fallacies can contribute to the spread and acceptance of misinformation on social media platforms. Understanding these fallacies can help students recognize the mechanisms driving such theories and equip them to debunk misinformation effectively.

Key Takeaways

  • Fallacies are errors in reasoning that can make an argument unsound or invalid, and they can be used both intentionally to deceive or unintentionally due to a lack of understanding.
  • Recognizing and understanding various types of fallacies, such as False Dilemma, Appeal to Emotion, and Slippery Slope, is essential for critical thinking and avoiding the adoption of erroneous conclusions.
  • Logical appeals play a vital role in persuasion and communication, but they must be paired with sound reasoning and high-quality evidence to create effective arguments, making the recognition of fallacies crucial in evaluating the logic of presentations.

Exercises

  1. Analyze a political speech, advertisement, or debate you have recently encountered. Identify at least two examples of fallacies within the content, and explain how they affect the overall argument. How might the speaker or writer have constructed a more logically sound argument?
  2. Consider the statement, “Logical appeals are powerful forces in persuasion. However, logic alone is rarely sufficient to yield persuasion.” Reflect on this in the context of media and communication. How do emotions, desires, and needs interact with logic in shaping public opinion or consumer behavior? Provide examples to support your thoughts.
  3.  Select a controversial topic relevant to media or communication. Write two short arguments: one that employs logical reasoning and evidence, and another that relies on fallacies. Share both with a partner and discuss the differences in persuasiveness, ethical considerations, and potential impact on the audience. Reflect on how recognizing fallacies can make you a more critical consumer of information.

Practice

Identify the type of reasoning used in each of the following examples:

  1. “A Pulitzer Prize-winning author recommends this writing software, so it must be good.”
  2. “A ‘best-seller’ label on a book cover is a sign that the book has sold many copies.”
  3. “Just as the telegraph was a breakthrough in the 19th century, email is a breakthrough in modern communication.”
  4. “According to a renowned journalist, unbiased reporting is essential for a healthy democracy.”
  5. “The rise in mobile technology leads to increased accessibility to information. Therefore, mobile technology causes information to be more accessible.”
  6. “I’ve read three books by this author, and they were all engaging. This author’s books must be engaging.”
  7. “A red ‘on-air’ sign means that a live broadcast is happening.”
  8. “I’ve watched three documentaries on this streaming platform, and they were all informative. This platform’s documentaries must be informative.”
  9. “Just as radio dramas entertained people before television, podcasts entertain people in the digital age.”
  10. “All reliable news sources verify their information. BBC is a reliable news source, so BBC verifies its information.”
  11. “Advertisements during the Super Bowl lead to increased product awareness. Therefore, advertising during the Super Bowl causes increased sales.”
  12. “All top-rated podcasts have engaging hosts. This is a top-rated podcast, so it has an engaging host.”
  13. “According to a leading media analyst, streaming services are transforming the way we consume entertainment.”
  14. “The introduction of HD technology led to clearer images on television. Therefore, HD technology causes improved visual quality.”
  15. “I’ve seen three movies in this genre, and they were all exciting. Movies in this genre must be exciting.”
  16. “I’ve watched five films by this director, and they were all thought-provoking. This director’s films must be thought-provoking.”
  17. “A high number of retweets is a sign that a tweet is popular.”
  18. “Just as newspapers were a primary source of news in the past, social media is a primary source of news today.”
  19. “All viral videos reach millions of views. This video went viral, so it reached millions of views.”
  20. “A ‘breaking news’ banner on a news website is a sign that an important event has occurred.”
  21. “According to a media expert, binge-watching TV shows leads to a more immersive experience.”
  22. “Three of my friends read this book and loved it. Therefore, it must be a great book.”
  23. “A verified blue checkmark on an X (formerly Twitter) profile means that the user has a paid account.”
  24. “Just as traditional classrooms facilitate learning, virtual classrooms also facilitate learning in the digital age.”
  25. “The use of clickbait titles leads to more views on articles. Therefore, using clickbait titles causes increased readership.”
  26. “All successful YouTube channels have consistent content. This is a successful YouTube channel, so it has consistent content.”
  27. “I’ve listened to four albums by this musician, and they were all inspiring. This musician’s albums must be inspiring.”
  28. “If a movie receives critical acclaim, it will be successful at the box office. This movie received critical acclaim, so it will be successful at the box office.”
  29. “The increase in social media usage leads to increased connectivity among people. Therefore, using social media causes people to be more connected.”
  30. “Just as newspapers informed people in the past, online news websites inform people today.”
  31. “All award-winning documentaries present facts accurately. This is an award-winning documentary, so it presents facts accurately.”
  32. “A verified account badge on Instagram is a sign that the account belongs to a celebrity or public figure.”
  33. “According to a famous filmmaker, storytelling is the essence of cinema.”
  34. “Just as radio revolutionized information in the 20th century, the internet is revolutionizing information in the 21st century.”

Identify the type of fallacy in each of the following examples:

  1. A political ad proclaims, “Vote for this candidate if you care about the future of our children.”
  2. A movie critic says, “If you liked that film, then you must enjoy all mindless action movies with no plot.”
  3. A music critic writes, “This band uses vintage instruments, so their music must be profound.”
  4. A critic argues, “If we start censoring art, soon we’ll have no freedom of expression at all.”
  5. A commercial insists, “All the top influencers are using our editing software, so you should too.”
  6. A debate opponent says, “Why would we listen to his media regulations proposal? He used to work for a big media corporation.”
  7. An advertisement claims, “Real patriots subscribe to our magazine.”
  8. A radio host argues, “Either you support free speech entirely without restrictions, or you’re against freedom.”
  9. A journalist writes, “I’m correct because I’ve been reporting on this for years, and I know what I’m talking about.”
  10. A TV analyst claims, “Since the new anchor joined the evening news, ratings have gone up. He must be the sole reason for the increase.”
  11. A film reviewer says, “I watched two documentaries from this director, and they were boring. All his documentaries must be boring.”
  12. A TV host says, “My guest thinks that all advertising is evil and wants to ban it entirely.”
  13. A documentary narrator says, “Think of the poor animals while considering this environmental policy.”
  14. A commercial argues, “Everyone is switching to our internet service provider; you should too.”
  15. A political opponent argues, “Why would we trust his opinion on media laws? He’s never even finished law school.”
  16. A journalist writes, “The new social media platform was launched, and now people are more divided than ever.”
  17. A news anchor says, “You’re either with us, or you’re against the truth.”
  18. A blogger claims, “This film is a masterpiece because it’s an unparalleled work of art.”
  19. A radio host claims, “My guest wants to regulate the internet, which means he wants to take away all our freedoms.”
  20. A music reviewer says, “This singer is popular on social media, so her album must be a hit.”
  21. A columnist writes, “If we allow this controversial book in libraries, soon we’ll have no control over what children are exposed to.”
  22. A critic claims, “This network aired one biased report; they must be a biased network.”
  23. A charity commercial pleads, “Donate to our cause; think of the children who need your help.”
  24. An online user comments, “Don’t listen to that reviewer; he’s just a failed filmmaker.”
  25. An advertisement declares, “Join the millions who are already reading our daily newsletter.”
  26. A columnist writes, “Either we ban all violent video games, or our society will become more violent.”
  27. A politician pleads, “Vote for me, and think of my humble beginnings and struggles.”
  28. A radio host asserts, “The government passed new media regulations, and now our culture is declining.”
  29. A blogger claims, “This news source is trustworthy because it only reports the truth.”
  30. A film critic argues, “This director is a philanthropist, so his movies must be good.”
  31. A commentator states, “I saw three errors in their last report; this news agency is unreliable.”
  32. A politician dismisses a journalist’s criticism of his policy by saying, “You can’t trust her opinion; she dropped out of college.”
  33. A commentator argues, “If we allow this kind of content on TV, it will lead to the moral decay of society.”
  34. A podcaster states, “My opponent thinks we should censor all violent content, which means he wants to suppress all forms of artistic expression.”
  35. An advertisement for a news channel states, “If you care about your country, you’ll only watch our unbiased news.”

  1. Cathcart, Thomas, and Daniel Klein. Plato and a Platypus Walk into a Bar. New York: Penguin Books, 2007.
  2. Anderson, Kenneth. Persuasion: Theory and Practice. Boston: American Press, 1983.
  3. Smith, Tovia. “‘Exit Counselors’ Strain To Pull Americans Out Of A Web Of False Conspiracies.” NPR, March 3, 2021, sec. National. https://www.npr.org/2021/03/03/971457702/exit-counselors-strain-to-pull-americans-out-of-a-web-of-false-conspiracies.

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