Chapter 5: Rhetorical Appeals and Devices
Studying rhetorical analysis is crucial in the fields of communication and media, as it goes hand-in-hand with the logical principles discussed in the previous chapter. While logic examines the structure and validity of arguments, rhetorical analysis explores the subtle ways information is shared, understood, and reacted to. It looks at how language, tone, and context are used to influence or inform people.
Those studying communication and media can gain insights into how messages are created and their societal effects by looking at these elements. This study not only sharpens critical thinking but also helps recognize hidden motives and biases in media. In today’s information-rich world, being able to scrutinize media rhetoric is key to responsible information consumption and effective communication. It’s worth noting that rhetorical analysis and logic aren’t separate but work together. Logic lays down the rules of sound reasoning, while rhetorical analysis adds depth by considering emotions and context. Combined, they provide a full view of today’s complex media and communication landscape.
Fitchburg State Connection
Every two years, Fitchburg State offers the study abroad course, Rhetoric in Greece. The official course description reads:
This course explores rhetoric’s origin and evolution in classical Greece through two primary lenses: the relationship between rhetoric and democracy and the contrasting understanding of truth in Sophistic rhetoric and Socratic philosophy. Students begin by investigating the transition from orality to literacy in Ancient Greece before moving on to explore how Plato’s critique of rhetoric still impacts the field of communications media today. On a spring break trip, students explore historical locations in Greece associated with these debates in order to develop a deeper appreciation of their historical and cultural context. Finally, students will explore how the Greek intellectual tradition informs contemporary rhetorical and democratic practices, with an emphasis on fake news and post-truth.[1]
