The Future of AI and Jobs
[Unedited image created by AI. Errors maintained for demonstration purposes.]
Overview
We’ve covered a lot of ground in this chapter, from practical use of AI tools to understanding their societal, legal, and ethical implications. As we wrap up, I have two tasks for you: first, find a new AI tool not covered in this class, explore its features, and evaluate its potential use in your workflow. Second, update your resume to reflect your new AI skills and use AI to help tailor it, along with a cover letter, for a job you find interesting. Thank you for joining me on this journey; it’s been a pleasure discussing these critical issues and tools with you.
Wrap-up
Suggested Readings:
Suggested Assignment #1
AI-Enhanced Resume and Cover Letter Creation
Overview:
In this assignment, you will utilize AI tools to update your resume and craft a cover letter for a potential job that requires AI skills. The goal is to effectively integrate AI technology to enhance the presentation of your skills, experience, and educational background, and to articulate how these align with the job requirements.
Objectives:
- Demonstrate the ability to use AI tools to create professional and polished job application materials.
- Highlight AI skills and experiences in a way that is tailored to the job description.
- Develop a cover letter that effectively complements the resume and persuasively communicates your qualifications.
Instructions:
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Select a Job Posting:
- Find a job posting that interests you and requires AI skills. This job should be relevant to your career aspirations.
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Update Your Resume:
- Use an AI-powered tool (like Canva’s Resume Builder or another reputable AI resume tool (you can use ChatGPT or Claude) to update your resume. Ensure it is visually appealing and organizes your information in a way that highlights your most relevant experiences and skills.
- Specifically focus on detailing any AI-related coursework, projects, or work experiences.
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Craft Your Cover Letter:
- Utilize an AI tool designed to assist in writing, such as Grammarly or an AI writing assistant, to create a cover letter that addresses the specific job description.
- Your cover letter should introduce who you are, highlight your AI skills and experiences, explain why you are a good fit for the position, and show your knowledge of the company.
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Submission:
- Submit both the updated resume and the cover letter as PDF files.
Submission Requirements:
- A job posting that requires AI skills.
- An updated resume tailored to the job posting.
- A cover letter addressing the specific qualifications and requirements of the job.
Rubric for AI-Enhanced Resume and Cover Letter Creation
| Criteria | Excellent (90-100%) | Good (80-89%) | Satisfactory (70-79%) | Needs Improvement (<70%) |
|---|---|---|---|---|
| Relevance and Tailoring | Resume and cover letter are exceptionally tailored to the job, highlighting relevant AI skills and experiences. | Documents are well-tailored with relevant details but could be more specific. | Documents meet the basic relevance but lack customization. | Documents do not adequately match the job requirements or highlight relevant skills. |
| Use of AI Tools | Uses AI tools effectively to produce polished and professional documents. | Uses AI tools well, with minor errors in document formatting or language. | Adequate use of AI tools, with noticeable formatting or linguistic issues. | Poor or incorrect use of AI tools; documents lack professionalism. |
| Presentation and Formatting | Documents are visually appealing, well-organized, and error-free. | Documents are generally well-presented but could use slight improvements. | Documents are adequately presented but lack careful formatting. | Documents are poorly formatted, difficult to read, or contain errors. |
| Persuasiveness and Content | Cover letter is compelling, clearly articulating the candidate’s strengths and fit for the role. | Cover letter is persuasive but lacks impactful language or specific examples. | Cover letter conveys basic suitability but is not compelling. | Cover letter fails to persuade or properly address the job requirements. |
| Creativity and Insight | Shows creativity in presenting information and insightful understanding of job requirements. | Demonstrates good effort in creativity and understanding, with minor lapses. | Shows basic creativity; understanding of job requirements is adequate. | Lacks creativity and does not demonstrate understanding of job requirements. |
Suggested Assignment #2
Hypothetical Social Media Campaign Planning
Overview:
For this project, you will develop a detailed plan for a one-week advertising campaign for a product of your choice. This plan will be hypothetical and won’t involve actual posting. You will utilize Generative AI (GAI) tools to help create a comprehensive document that outlines your campaign’s audience, keywords, suggested platforms, and creative ideas for posts.
Objectives:
- Use GAI tools to aid in the strategic planning of a social media campaign and creation of content.
- Develop a deep understanding of target audience analysis and keyword optimization.
- Plan content types and choose appropriate social media platforms for campaign deployment.
- Enhance planning and creative thinking skills in the context of digital marketing.
Instructions:
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Campaign Concept and Planning:
- Select a Product: Choose a product or service to advertise. This could be an actual product, a hypothetical product, or this class.
- Define Campaign Goals: Set clear, measurable objectives for what you aim to achieve with your campaign.
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Use of Generative AI Tools:
- Audience Analysis: Use a GAI tool to help define your target audience. Identify demographics, interests, and behaviors that will influence your campaign strategy.
- Keyword and SEO Optimization: Utilize GAI to generate keywords that will help optimize your content for search engines and social media search algorithms.
- Platform Selection: Determine the best social media platforms for your campaign based on the audience and content type. Use GAI to gather data on platform demographics and effectiveness.
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Content Strategy Development:
- Content Ideas: Generate at least one photo post and one video post using GAI tools. Consider how these ideas can engage your defined audience.
- Scheduling Strategy: Plan the timing of your posts. You can use GAI to suggest optimal times for posting based on user activity and engagement data.
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Campaign Document Creation:
- Compile a Campaign Strategy Document: This document should include your audience analysis, keyword list, chosen platforms, and your posts. Describe how each element of your plan aligns with your overall campaign goals.
Submission Requirements:
- A comprehensive campaign strategy document (about 1000 words) detailing your audience, keywords, platform selection, and content ideas.
Rubric for Hypothetical Social Media Campaign Project
| Criteria | Excellent (90-100%) | Good (80-89%) | Satisfactory (70-79%) | Needs Improvement (<70%) |
|---|---|---|---|---|
| Strategic Planning | Demonstrates outstanding strategic thinking with innovative objectives and thorough audience analysis. | Shows solid planning with well-defined objectives and good audience analysis. | Basic planning evident with general objectives and limited audience insight. | Lacks clear objectives or understanding of the target audience. |
| Use of GAI Tools | Uses GAI tools creatively and effectively to enhance all aspects of the campaign planning. | Uses GAI tools appropriately with good effect on the planning process. | Adequate use of GAI tools, but integration lacks creativity or impact. | Poor or incorrect use of GAI tools, with little to no benefit to planning. |
| Content Strategy and Innovation | Content ideas are exceptionally engaging, well-designed, and perfectly tailored to the audience. | Content ideas are engaging and suit the audience, with minor areas for improvement. | Content ideas meet basic standards but lack creativity or polish. | Content ideas are ineffective, poorly designed, or do not engage the audience. |
| Quality of Campaign Document | Document is comprehensive, well-organized, and includes detailed analysis and planning. | Document covers all necessary aspects but could be more detailed or organized. | Document is adequate but lacks detail and organization in key areas. | Document is incomplete, poorly organized, or lacks critical information. |
Header Image by J.J. Sylvia IV using MidJourney is licensed under a Creative Commons Attribution Non-Commercial Share Alike (CC BY-NC-SA) 4.0 International License
