The American Motion Picture Industry and Big Data

Graphic of two vintage film reels
Figure 1. “A film reel being recorded by a film camera, digital art”. ‘Film Reel’ by Brendan Smith, created with DALL-E-2

Chapter Written by Brendan Smith

Learning Objectives

  • Explain how big data has transformed the film industry, particularly in predicting box-office success and targeting marketing campaigns.

  • Gain an understanding of the ethical and equity considerations associated with using big data in the film industry, including the potential for data bias and underrepresentation of certain groups.

  • Identify the advantages and limitations of using big data in various stages of film production and distribution, from pre-production to post-release analysis.