The film industry has undergone a major transformation in the past decade, thanks to the emergence of big data. With the ability to predict box-office success for upcoming releases, film production companies can make more informed decisions about everything from advertising to release dates. This is a significant improvement from earlier methods such as focus groups and analyzing box-office receipts, and it’s all thanks to the incorporation of social media and other new data sources. By using big data, companies can now analyze marketing campaigns and audience responses to find potential hits or even decide to delay or cancel a film. But that’s not all; big data can also be used to predict award winners and to identify potential films that audiences will want to see. In this chapter, we’ll explore the ways in which big data has revolutionized the film industry, and we’ll take a look at its potential for further advancements in predicting box-office success. This is a behind-the-scenes look at how big data is used and even transforming the film industry. As well as the challenges and limitations of these approaches.