Video Games, Microstransactions, and Data

Chapter Written by Keshauni Johnson

Learning Objectives

  • Understand the historical development of microtransactions in video games, from their early roots to their current ubiquitous presence in both mobile and triple-A titles.

  • Explain the ethical and psychological mechanisms at play in the use of microtransactions, including the concept of the sunken cost fallacy and the role of data analytics in shaping purchasing options.

  • Gain insights into the economic impact of microtransactions on the video game industry, including revenue generation and market trends.