Data in Sports Marketing

Chapter Written by Sophia Moore[1]

Learning Objectives

  • Understand the various sources and types of data used in sports marketing, including community data, private organizational data, and public data repositories.

  • Gain insights into the ethical considerations surrounding the collection and use of big data in sports marketing, particularly in relation to audience privacy and personalized marketing.

  • Analyze and discuss the future implications of Artificial Intelligence (AI) in the field of sports marketing, including its potential for predictive analytics, real-time insights, and ethical concerns.


  1. This chapter was written with assistance from ChatGPT.