AI Tools and Applications for Social Media
[Unedited image created by AI. Errors maintained for demonstration purposes.]
Overview
This section explores the integration of AI with social media, emphasizing its impact on businesses across various industries. The discussion highlights the widespread adoption of AI, with a survey from January 2024 revealing that nearly 85% of marketers were using AI in some capacity. It highlights practical applications of GenAI in social media, such as conducting customer research, creating content, enhancing personalization, analyzing data, improving customer service, and optimizing advertising strategies. It explores the AI-based tools, Feedhive, Capcut, and Udio.
Videos
AI Tools and Applications for Social Media
Feedhive
Capcut
Udio
Song 1:
Song 2:
Suggested Readings
- How to Use AI For a More Effective Social Media Strategy
(including embedded podcast) - ChatGPT-4o Features
- Generative AI Product Tracker
Suggested Assignment #1:
Assignment Description: Social Media Optimization with Feedhive and AI Analysis
Overview:
In this assignment, you will create a social media post using Feedhive, analyze its predicted performance using AI tools, make adjustments based on the AI’s feedback, and then write a reflection on your process and findings. This exercise will help you understand how to use digital tools to optimize social media content strategically. NOTE: You may want to think ahead and use this assignment as part of your larger final project in the last week of the class. It’s ok to double-dip.
Objectives:
- Learn to use Feedhive for social media content creation.
- Apply AI tools to analyze and predict the performance of social media posts.
- Enhance social media posts based on analytical insights.
- Reflect on the effectiveness of AI tools in improving social media content strategy.
Instructions:
-
Create an Initial Post:
- Use Feedhive to design and prepare a social media post relevant to a topic of your choice.
- Ensure the post is visually appealing and has engaging content that is likely to resonate with your target audience.
-
Analyze Post with AI:
- Utilize Feedhive’s AI tool to predict the performance of your post.
- Take note of any recommendations or insights provided by the AI regarding the optimization of your post.
-
Make Adjustments:
- Revise your post based on the AI’s feedback. Consider changes in wording, hashtags, visuals, or timing of the post.
- Document the changes you make and your rationale behind each decision.
-
Write a Reflection:
- Reflect on the entire process in a brief essay. Discuss the role of AI in social media strategy, the effectiveness of your adjustments, and any insights you gained about content optimization.
Submission Requirements:
- Screenshots or links to both the original and revised social media posts.
- A reflection essay (250-500 words).
Rubric for Social Media Optimization Assignment
| Criteria | Excellent (90-100%) | Good (80-89%) | Satisfactory (70-79%) | Needs Improvement (<70%) |
|---|---|---|---|---|
| Quality of Initial Post | Post is exceptionally well-crafted, visually appealing, and content is highly engaging. | Post is well-designed and engaging but could have better visual or content elements. | Post is adequate, with decent content and visuals. | Post lacks appeal, with poor content or visuals. |
| AI Analysis and Adjustment | Adjustments are highly effective, showing a deep understanding of AI feedback and significantly enhancing the post’s potential. | Good adjustments, with thoughtful consideration of AI feedback. | Some adjustments made, but not all AI feedback was utilized effectively. | Minimal or ineffective adjustments made, ignoring key AI feedback. |
| Creativity and Innovation | Shows exceptional creativity and innovation in both original and revised posts. | Demonstrates good creativity and makes a solid effort to innovate. | Shows basic creativity and limited innovation in revisions. | Lacks creativity or significant innovation in post creation. |
| Reflection and Analysis | Reflection is insightful, providing a deep analysis of the AI’s effectiveness and personal learning. | Reflection provides a good analysis with relevant observations. | Reflection is satisfactory, covering basic thoughts on the process. | Reflection lacks depth, showing little understanding or thought. |
Suggested Assignment #2
Exploring AI Tools in Communication and Collaboration
Overview:
In this project, you will explore a new AI tool not covered in this class that enhances communication and collaboration, such as a sentiment analysis tool, a chatbot, or a content generation tool. You will create a 10-15 minute video presentation to discuss your experience with the tool, its functionality, potential applications in your industry, and demonstrate the tool in action. Additionally, you will submit a product created using the tool.
Objectives:
- Gain practical experience with an AI tool that facilitates communication and collaboration.
- Understand and articulate the tool’s functionality and its relevance to specific industries.
- Explore and demonstrate the tool’s potential applications in real-world scenarios.
- Develop presentation skills in explaining and demonstrating technology.
Instructions:
-
Select an AI Tool:
- Choose an AI tool that interests you and is relevant to your field of study or a potential career path. Ensure the tool can be demonstrated in your presentation.
-
Experiment and Create:
- Use the tool to create a product or output that showcases its capabilities. This could be a report from a sentiment analysis, a conversation with a chatbot, or content generated by an AI.
-
Video Presentation:
- Prepare a 10-15 minute video that includes:
- An introduction to the tool and why you chose it.
- A discussion on the tool’s core functionalities.
- An exploration of its potential applications within your industry.
- A live demonstration of how the tool works.
- Your personal insights and experiences while using the tool.
- Prepare a 10-15 minute video that includes:
-
Submission Requirements:
- A 10-15 minute video presentation
- The product created with the AI tool (e.g., documents, chat logs, videos).
Rubric for Exploring AI Tools in Communication and Collaboration
| Criteria | Excellent (90-100%) | Good (80-89%) | Satisfactory (70-79%) | Needs Improvement (<70%) |
|---|---|---|---|---|
| Understanding of Tool | Demonstrates a deep understanding of the tool’s functionality and potential applications. | Shows a solid understanding with minor inaccuracies. | Basic understanding shown, with some key functionalities not fully covered. | Lacks a clear understanding of the tool’s functionalities. |
| Demonstration of Tool | Provides an effective, clear demonstration of the tool in action, showcasing its capabilities. | Good demonstration but may lack clarity or depth in showcasing capabilities. | Adequate demonstration but misses opportunities to showcase potential. | Poor or ineffective demonstration of the tool. |
| Relevance to Industry | Excellently articulates the tool’s relevance and potential impact on the industry with insightful analysis. | Effectively discusses relevance to industry with some insightful points. | Generally discusses relevance, but with limited insight or depth. | Fails to effectively connect the tool’s use to industry relevance. |
| Quality of Presentation | Presentation is engaging, well-organized, and professionally executed. | Presentation is clear and structured, with minor issues in delivery. | Presentation meets basic requirements but lacks engagement or polish. | Presentation is disorganized, unclear, or unprofessionally executed. |
| Innovation and Insight | Shows exceptional creativity and insight in the use of the tool and in drawing conclusions. | Demonstrates good creativity and insight in the application of the tool. | Shows basic creativity; insights are somewhat predictable. | Lacks creativity and does not offer meaningful insights. |
| Product Quality | The submitted product excellently demonstrates the tool’s capabilities and aligns with the project objectives. | Product is well-made and demonstrates the tool’s capabilities adequately. | Product meets basic requirements but lacks refinement or full capability demonstration. | Product does not effectively demonstrate the tool’s capabilities or is poorly made. |
Header Image by J.J. Sylvia IV using MidJourney is licensed under a Creative Commons Attribution Non-Commercial Share Alike (CC BY-NC-SA) 4.0 International License
Songs by J.J. Sylvia IV using Udio are licensed under a Creative Commons Attribution Non-Commercial Share Alike (CC BY-NC-SA) 4.0 International License
